PPA Magnetic

Magnetic is part of the Professional Publishers Association (PPA) and exists to help advertisers understand the rich engagement opportunities offered by multi-channel magazine brands in the UK. Magnetic promotes the changing role that publisher brands and channels play in consumers' lives, and how this shapes delivery of effective marketing solutions for advertisers.

 

Specialist publishing remains an integral part of the media industry, with more than 38 million adults in the UK engaging with magazine media each month. The sector is worth £3.74 billion to the UK economy, employing around 55,000 people. The PPA represents, champions and supports its member businesses, ranging from large multi-national companies to smaller independent publishers, consumer magazine media, B2B news, data and information providers. 

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