MEDIA WEEK LIVE: MAIN CONFERENCE


Designed with your team in mind... bringing together media owners, media agencies and brands, Media Week Live is a new event from Campaign with a special focus on those at the start of their career

CONFERENCE AGENDA


08:30 - 09:30

Registration Opens

Take the opportunity to begin networking with your peers over pastries, and kick off Media Week Live with some new connections.

09:30 - 09:35

Opening Comments from Campaign

09:35 - 10:00

Media 101: Breaking down the media landscape

To kick off the content, we’ll speak to an industry powerhouse and hear their views on what the media landscape and inspiring content looks like in 2025, how it has evolved and will continue to evolve, and everything you need to know to continue growing your career in media.

10:00 - 10:30

FLASH FIVE: Rising Stars Spotlight: Media Week 30 Under 30

Hear from some of the Media Week 30 Under 30 winners to talk about the importance of media, some of their favourite moments whilst working in media to date.


10:25 - 10:45

Less Beige and More Beyoncé

Hear why we need to bust the dull from media and advertising and how with Global, you can turn your next campaign into something bigger and brighter.


 Moderated by the Campaign Editorial Team

10:45 - 11:15

Networking break

Take advantage of the refreshments and break in content to grab a coffee, network with your peers and explore our networking area.

11:15 - 11:30

In conversation with: Industry Leader edition

In this session, sit down with Campaign and industry heavyweights to break down their careers, what media means to them and what they’d like to see from the gamechangers of the future to take media to the next level.

Moderated by Campaign



11:30 - 11:35

Stream switchup: choose your media mix

Please select the stream you’d like to attend and proceed to the labelled room.

Please note: seats are on a first come first served basis.

11:35 - 12:00

Channel Spotlight 1: TikTok

CHANNEL SPOTLIGHT

Stay tuned for a deep dive into some of the key channels you need to be thinking about for your media plans and buys, as well as the latest developments in these areas.

Max Rayne Auditorium

11:35 - 12:00

Channel Spotlight 2: Thinkbox

CHANNEL SPOTLIGHT

Stay tuned for a deep dive into some of the key channels you need to be thinking about for your media plans and buys, as well as the latest developments in these areas.

Naim Dangoor Auditorium

12:00 - 12:05

Stream changeover

Please select the stream you’d like to attend and proceed to the labelled room.

Please note: seats are on a first come first served basis.

12:05 - 12:30

Channel Spotlight 3: Building Influence, Trust, and Connection for advertisers: How Editorial Brands Engage Communities and Drive Impact

CHANNEL SPOTLIGHT

In today’s content-saturated world where consumer attention is at a premium, how can brands forge meaningful connections, cultivate trust, embrace community, and get results? Join PPA Magnetic, along with Time Out and Uber Eats, for an in-depth discussion on how trusted editorial brands connect with consumer needs, help brands spark engaging conversations, and help advertisers align with their core brand values.


Speaking representatives, PPA Magenetic

Max Rayne Audiorium

12:30 - 12:35

Return to Plenary

Please return to the Plenary room for the final session before the lunch break.


12:35 - 13:00

The News Generation Game

You think that young people aren’t interested in the news. Well think again!

 

Come and join ‘The News Generation Game’ – a light-hearted panel style quiz where you will find out who knows more about young people’s ‘news’ behaviours – our squad of bright young things or our team of seasoned industry veterans.

 

This session will look beyond the obvious, challenge perceptions and consider the behaviour of young people and their news consumption. 

 

We will surprise you by showing that news is totally ingrained into young people’s digital lives,  and that news brand journalism is a valued, trusted source of truth for young people who encounter fake news frequently online. 

We know this because we adopted some innovative research techniques to track every digital interaction 1000 young people made over a month, (yes – insane levels of data!)


Session speakers:


TEAM ’BRIGHT YOUNG THINGS'

Tiggy Dowdeswell,
Publishing Executive, Goodstuff

Kai Nichols, Publishing Planner & Buyer, Mindshare

Tilly Preece, Junior Agency Partner, Mail Metro Media

TEAM ’FLEETWOOD HACKS'

Grant Burke, Managing Director, OMD

Emma Callaghan, Executive Director of Advertising & Strategy, Reach Plc

Monica Majumdar, Head of Strategy, Wavemaker


Session hosts: 

Heather Dansie, Insight Director, Newsworks 

Niki West, Director of Agency & Client Services, Newsworks


13:00 - 14:00

Lunch

14:00 - 14:25

Fireside chat: Highlighting the importance of inclusive planning and leadership

Hear from industry leaders on why placing priority on inclusivity is a must in your media plans and buys, as well as why inclusive leadership is key

Moderated by Campaign

14:25

14:25 - 14:50

Panel Discussion: Piecing the puzzle together: using holistic planning to build an omnichannel media mix

Understand how to build media plans and buys that complement and maximise the impact of your campaigns by considering how all pieces of the puzzle fit together.


Speaker

Richard Clay, Chief Strategy Officer, Zenith UK

14:55 - 15:20

Case Study Spotlight

In this session, we’ll spotlight a standout campaign that made a difference. Stay tuned for a deep dive and insights into the process, core takeaways, and learnings.

15:20 - 15:45

Networking break

15:45 - 16:05

Fireside chat: Squiggly Careers edition

Hear from key industry figures who haven’t had a linear career path and have moved across, or out of the industry within their career. We’ll dive into the reasons behind some of their moves, as well as their advice to young professionals figuring out their career and future career moves in media.

Moderated by Campaign

16:05 - 16:25

Presentation: Strategy spotlight: Getting strategies over the line and forward planning

In this session, we’ll take a broader look at strategy and everything you need to be thinking about in your media plans and buys, with top tips from the experts.

Moderated by Campaign

16:25 - 16:50

Panel: Future-gazing: where is the industry headed?

In this final session, we’ll look to the future to dive into possible trends you should be keeping an eye on, as well as how new tech and developments might change your role as a media planner buyer.

Moderated by Campaign