Emma Withington

Emma Withington is chief planning and strategy officer, leading the media-led marketing growth and transformation for clients including Ocado, BBC, Red Bull, Starbucks and more. As part of her role, she heads up a 25-person strong new strategy, planning and insight department, tasked with driving client-centric solutions and impactful business results. She joined HMN UK in 2025 from MG OMD, where she was Chief Planning Officer and part of the agency Steering Group. With 20 years of experience with top UK brands in retail, travel, telco, finance, beauty and CPG, she has overseen planning, insight, effectiveness, responsible marketing and inclusive planning and been named Campaign's UK Planner of the Year 2023 and Global Media Planning Leader of the Year 2021 and 2022.