Amanda Wigginton

As a strategic consultant to PPA Magnetic, Amanda bridges the gap between publishers and agencies to maximise advertising ROI. She champions trusted editorial brands through campaigns and initiatives to drive investment into magazine media, and plays a pivotal industry role collaborating with stakeholders to define the sector's future measurement strategy.

As an independent consultant, she is an expert in converting deep audience understanding and data into actionable business plans and high growth commercial strategies, ensuring customer insight is directly tied to a client’s bottom line and product evolution.

Previously, as Group Customer Strategy Director at TI Media, Amanda centralised customer insight and data to drive company wide growth strategies. She has a proven track record of securing new revenue streams and delivering tangible ROI through customer first transformation.