Joe Friend

Co-Founder of Pepper & Finfluencer, two award winning creator first social media marketing agencies. With 10 years of experience in commercial radio, Joe has adeptly transitioned his skills from traditional media to social media marketing. 

His guiding philosophy emphasises treating social marketing as a media space, where brands can buy their target audiences through content creators who share compelling content. Under Joe's leadership, Pepper has won many awards by harnessing the power of social media marketing as a key player in driving